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#1 Three questions to Adam Peters

Adam Peters, Electronics WBL Vice President since January 2018


  • How would you define Air Liquide Electronics’ spirit? 

I could speak of the innovative spirit that has driven our key product offerings to be best in class. Or of the undying spirit of our teams to win a new deal. And these are obvious as you look at the performance of the business over the past 10+ years.

That said, to me, one of the best ways to describe the spirit of Air Liquide Electronics is to pass on some remarks from a key manager at an American multinational corporation and technology company that has worked with us over the past decade. Following a half-day management review, this gentleman remarked, “Keep the Magic going at Air Liquide!” He went on to say that he is uniquely positioned to see the inner workings of more than 100 companies that supply products and services to these companies. They include materials suppliers, equipment suppliers, service companies and OEMs. This technology company is an extremely demanding client that in many ways sets the bar for the semiconductor industry in terms of expectations on quality, reliability, technology, and responsiveness (among other things). He said “Air Liquide has something special. Of all the companies I survey and get to work with, I have only seen 3 companies where the vast majority of people are truly interested in improving. They may not be perfect, but they sincerely want to improve and seek out ways to do so. This is magical.” 

To me, this is a hallmark of Air Liquide Electronics. It speaks to the strong dedication of our people to serve our clients and to learn from our challenges. We are better today than we were yesterday and we will be better tomorrow because of this magic.

Let’s keep it going!

  • Which single accomplishment has shaped your career the most significantly?

In 2004, I was a Strategic Account Manager for our business with an American technology company that designs and manufactures semiconductors and various integrated circuits in Dallas, Texas. Up until this time, I had spent 8 years with Air Liquide in Electronics serving TI. I had never ventured out to see other parts of the Group.

During this time, my customer represented well over 50% of our business in Electronics in the US and we were faced with both a significant challenge and a significant opportunity. As a challenge, we had to successfully renew our 2 main contracts covering both the Carrier Gas business in Texas and our Services business. The opportunity was new business potential associated with the American company’s recently announced new 300mm fab in Richardson, Texas.

The importance of this challenge and opportunity got the attention and support of Group management and we were successful at securing all business at with the new fab while renewing our existing business for more than 12 years. The successful closure of this deal was an important milestone for my career as it exposed me to other parts of Air Liquide and created new opportunities for me over the years that followed. 

Discover more at @AdamPeter


"We are better today than we were yesterday and we will be better tomorrow because of this magic."

Adam Peters , Electronics WBL Vice President